What is ART at the ATRIUM?
Each year, on the first Thursday of November, the Shorewood Artists Guild holds an art show & sale at The Atrium event space in Shorewood, WI. For one night only, local artists and creatives show their original artwork in a charming vintage building. There are 17 artist booths, a special booth for the Shorewood High School’s AP art department students, and a showcase booth featuring up to 3 works each by 6-8 additional artists.
Artists will be selling their work, including very affordable original artwork in time for the gifting season. Media includes painting, photography, sculpture, pottery, jewelry, fiber arts, prints & etchings, carving and works in wood. The Atrium has a cash bar and food trucks will be on the street at the front.
The 2025 ART at the ATRIUM event will be the 5th annual SAG art show, which has become a beloved community event. Come for the art, stay for the community.
ART at the ATRIUM
Thursday November 6, 2025
4pm to 9pm
The Atrium 2107 East Capitol Drive, Shorewood, WI 53211
How to participate in the show
Are you an artist working, living or studying in Shorewood? The ART at the ATRIUM show is open to all artists with an active practice who have (or had) a connection to Shorewood. Booths are only $75, showing in the shared showcase is only $25. These modest fees help cover the cost of the space rental, event posters and postcards. The Guild takes no commissions or fees from the art sales.
There are two ways to show your artwork—with a full 6x8 booth where you can display & sell a large collection of art; or by participating in the showcase, which is a large booth area dedicated to showing 1-3 pieces of artwork from 6-8 artists who prefer not to have a booth and/or prefer not to sell. Details below.
Applications for the 2025 show are now closed. The call for artists for the 2026 show will go out in the summer of 2026.
Show Details for Artists
What is the difference between a Booth and the Shorewood Showcase?
Artists Booths are 6x10 spaces with an optional folding table and access to a power outlet. The Atrium accommodates 17 artist booths, in two rows along the walls and a double row in the center of the room. Artists are to provide and set up their own free-standing displays (nothing can be attached to the building walls), table cloths and lighting. At least 50% of the artwork shown in a booth should be available for purchase (transactions can occur during or outside the show, the Guild does not take any commissions or fees). The Guild will provide name badge with lanyard, booth name sign, artist bio sign. Booths will be assigned by the SAG Planning Committee and communicated to artists in advance of the show. If you have a need for a specific booth location/type, email shorewoodartistsguild@gmail.com.
The Shorewood Showcase is a shared display, located in the common area of the Atrium space. It will have grid wall and a folding table (with black tablecloth), lighting and signage provided by the Guild. Artists can submit 1-3 pieces to show, and they do not have to be for sale. The Showcase is an inclusive opportunity for folks who have never done a show before, do not have enough work yet for a full booth, prefer not to sell, or just want to test the waters.
Location
The show & sale is located in the unique and beautiful Atrium event space in Shorewood, Wisconsin. The art show is on the ground floor. The space is accessible with an elevator to the rooftop garden and greenhouse. Cash bars on the ground floor and the rooftop greenhouse. The food trucks will be parked on the street at the front.
Accepted media
Original fine art painting, sculpture, fiber arts, pottery & ceramics, prints & etchings, jewelry & metalwork, woodworking, photography and glass are all accepted media. Fine art prints are accepted, but not mass-produced items such as mugs and clothing.
Work size
Sizes of artwork are restricted only by the 6x10 booth size. For the showcase display, size is limited to 24”x36”x24”.
Open to
Artists with an active practice who reside or work in the Milwaukee area. Priority is given to SAG members, previous participants and artists who have a Shorewood connection, but participation is not limited to Shorewood residents.
Volunteer and meeting requirements
Participating artists are encouraged to attend one of the Guild’s monthly meet up events to meet fellow artists and share their skills.
A pre-event walk through of the Atrium space will be scheduled for approximately 2 weeks prior to the show. The Guild planning committee will attend and any showing artist who would like to come is welcome. It will be very helpful for first-time participants in particular. Watch our FB page and your email for an announcement of the date and time.
Guild members and show artists are asked to promote the event by hanging event posters, sending postcards and distributing yard signs.
There are additional opportunities to volunteer and help including Food Truck Coordinator, Booth Set Up Helper and more. Email shorewoodartistsguild@gmail.com to share your skills for the event.
Selection process
The SAG planning group will review submissions to confirm that the work is appropriate and the application complete. ART at the ATRIUM is not a juried show, submissions are not juried.
Deadline and notification
Submissions are due by September 1, 2025. Artists will be notified by email the week of September 5, 2025. Fees and signed artist agreement are due by October 1, 2025.
Booth requirements
Artists to provide their own free-standing displays, extension cords, table cloth, and lighting. SAG will provide a booth name sign, an artist bio sign, name badge with lanyard, a 6’ or8’ folding table (optional) and power. A minimum of 50% of the shown work must be available for sale. (sales can be completed outside of the show. SAG does not take commissions or fees from art sales). Artists are responsible for their own transactions, the Guild does not provide a payment method or purchasing platform.
Shared Showcase requirements
Artists to provide 1-3 pieces ready to hang or display. SAG will provide grid walls and a table with tablecloth, artist bio signs. Artists to deliver and pick up their work the day of the event.
Artist Packet Pick Up Day
On Saturday, October 4th from 10am to 2pm, the Guild will have Artists Packets ready for pick up at the Shorewood Village Center. The packets will contain yard signs, posters, and postcards for you to distribute. Please let the Guild know where you placed posters and yard signs by emailing to shorewoodartistsguild@gmail.com. The Atrium show is completely volunteer run with a tight budget, we count on participating artists to get the word out and help promote the event for a good turn out and a lot of sales!
The Shorewood Artists Guild is a volunteer organization; the ART at the ATRIUM show is run completely by volunteers. The ART at the ATRIUM show & sale is a one-night, super fun event. Volunteer to be a part of this beloved community event! (You don’t need to be a SAG member or even an artist to help out).
